![]() Today, he brings his passion to building local community around people’s assets. Peter also influenced a generation of managers with his book The Empowered Manager. His book Flawless Consulting–now in its third edition–taught us how to show up in client relationships with authenticity, rigor, and an eye for potential pitfalls. In the consulting field Peter Block is a giant. One of my favorites interviews of all time! Now, here’s my note from last week in case you missed the email. Yes, it was yours truly to whom he was referring.Īnd, no, I was not “humbled” by this comment. You’ll also catch this famous consultant say, “You are amazing. You’ll not only hear great stories from a wise man. Thankfully, some of you noticed and told me. Design Heuristics: A Tool for Innovation in Product Design Colleen Seifert, Richard Gonzalez, Shanna R.Last week, my interview with Peter Block, author of the seminal book Flawless Consulting, went live.Īctually, iTunes didn’t publish it until Friday. Enhancing Design Intuition Jeffrey Hartley 24. Eye-tracking Aids in Understanding Consumer Product Design Evaluations Ping Du and Erin MacDonald 23. Ergonomic Design and Choice Overload Matteo Visentin, Samuel Franssens, and Simona Botti 21. Concealed but Felt: Change Blindness and the Evaluative Consequences of Dynamic Transference James A. Good Aesthetics is Great Business: Do We Know Why? Ravi Chitturi 19. Aesthetic Principles in Product Design and Cognitive Appraisals: Predicting Emotional Responses to Beauty Minu Kumar 18. Processing Fluency of Product Design: Cognitive and Affective Routes to Aesthetic Preferences Jan Landwehr 17. The Inherent Primacy of Aesthetic Attribute Processing Claudia Townsend and Sanjay Sood 16. Designing for Experience Bernd Schmitt Part 3: Underlying Processes 15. The Aesthetics of Brand Name Design: Form, Fit, Fluency, and Phonetics Sarah Roche, L. Cuteness, Nurturance, and Implications for Visual Product Designs He (Michael) Jia, Gratiana Pol, and C.W. How Consumers Respond to Cute Products TingTing Wang and Anirban Mukhopadhyay 12. Dominant Designs: The Role of Product Face-Ratios and Anthropomorphism on Personality Traits and Consumer Preferences Ahreum Maeng and Pankaj Aggarwal 11. How to Design Logos to Increase Brand Equity Antonios Stamatogiannakis, Jonathan Luffarelli, and Haiyang Yang 10. Effects of Design Symmetry on Consumer Perceptions of Brand Personality Aditi Bajaj and Samuel Bond 9. Curvature from All Angles: A Review and Implications for Product Design Tanuka Ghoshal, Peter Boatwright, and Malika M. Color Design and Purchase Price: How Vehicle Colors Affect What Consumers Pay to New and Used Cars Keiko I. Blue-washing the Green Halo: How Colors Color Ethical Judgments Aparna Sundar and James J. Sensory Imagery for Design Aradhna Krishna Part 2: Designing Product Features 5. The Conceptual Effects of Verticality in Design Luca Cian 4. ![]() The building blocks of design: Conceptual scaffolding as an organizing framework for design Lawrence E. Implications of Haptic Experience for Product and Environmental Design Joshua Ackerman 2. Each chapter concludes with Implications for a theory of design as well as for designers. Importantly, the primary focus of these chapters is not on product design that creates functional value for the targeted consumer, but rather on how design can create the kind of emotional, experiential, hedonic, and sensory appeal that results in attracting consumers. They cover relevant areas such as embodied cognition, processing fluency, experiential marketing, sensory marketing, visual aesthetics, and other research streams related to the impact of design on consumers. The chapters in this edited book bring together organizing frameworks and reviews of the relevant literatures from many of these contributing disciplines, along with recent empirical work. While researchers and practitioners in all of these fields seek to learn more about how and why "good" design works its magic, they may benefit from each other’s work. In addition, design is inherently interdisciplinary, involving (among others) important elements of aesthetics, anthropology, brand strategy, creativity, design science, engineering, graphic design, industrial design, marketing, material science, product design, and several areas within psychology. However, the psychological processes involved are only partially understood. Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages.
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